The Procurement Brand: Strengthen Stakeholder Relationships by Changing Your Image

Date :April 05, 2018
This webinar is only available to SIG Members

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Presented By:
Denali - A WNS Company

When you look at your procurement team from the 50,000 feet view, what do you see? More importantly, what do your stakeholders see? Do they understand the value that your organization brings, or do they only focus on the transactional portion of procurement’s responsibilities?

Without getting the full engagement and support of your stakeholders, you risk simply being a transactional partner and you’re left sourcing office supplies and chasing POs all day.

As you shift your procurement operating model from tactical to strategic, implementing a branding and communication strategy can elevate procurement’s profile, accentuate your value proposition, and facilitate the development of improved relationships with leaders, spend owners, and your supplier community.


Join this webinar to learn:   

  • How to initiate better strategic relationships with your key stakeholders
  • Best practices for branding procurement as a value-generating business partner 
  • Principles and a framework for aligning business objectives to procurement objectives 
  • Tying in strategic category management as a proactive force for strategic focus across the entire source-to-pay scope