CPO Virtual Forum - Procurement Rebranded: Leveraging the Wisdom of Brands to Produce a Star Function

Date :July 19, 2018 07:00 pm EST
This webinar is only available to SIG Members

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The SIG CPO Virtual Forum is an opportunity for the most senior Procurement executives to gather with other CPOs online to openly discuss their most pressing issues. These facilitated conversations are open-mic and transparent, and set the stage for the CPO Roundtables held each Fall at the SIG Global Executive Summits. Facilitated in partnership with Oliver Wyman, these virtual sessions are:

  • Exclusive, one-hour sessions on topics that are relevant to CPOs across all industries
  • Executive-level conversations with a maximum of 30 CPOs in attendance
  • Relevant dialogues that generate actionable next-steps to discuss during each Fall SIG Summit CPO Roundtable


Accessed through WebEx, these interactive presentations are delivered in an open-mic, collaborative format that will never be recorded to ensure candid conversations. Each CPO Virtual Forum will cover a single discussion topic and last for one hour, beginning at 1:00 pm ET/10:00 am PT. The agenda for each event will be structured as follows: 

  • 1:00 pm Welcome
  • 1:05 pm Introduction to the Topic of the Day
  • 1:20 pm Open Discussion/Q&A
  • 1:50 pm Wrap Up and Next Steps
  • 2:00 pm Adjourn


The topic of the day for this Virtual Forum will be: "Procurement Rebranded: Leveraging the Wisdom of Brands to Produce a Star Function"

The transformation in procurement during the past two decades has produced significant impact – greater clarity in spend, expanded category coverage and increased return to shareholders. Despite delivering high value to the company, we often hear CPOs expressing a concern that the function is not yet considered a true strategic partner in the C-suite. While there is much to this complaint, it does not hold true in every organization. Companies that demonstrate strong procurement brands ensure that the function is central to their decision making. The reward for the company is seen in improved results. We show how the wisdom of branding can help procurement unlock its potential.