SIG Resource Center

Using a Marketing Approach in Lieu of Traditional Sourcing - New York Life

When you are faced with a project that has a totally unrealistic timeline, a Scope of Work that lacks definition, or an infrequently sourced service industry what do you do?

Debbie Bronzo, SIG Advisory Board Member and Vice President of Strategic Sourcing for New York Life will share her experiences using a slightly unorthodox approach to accomplish the same goals as more traditional sourcing.

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