Using Data Analytics to Manage GNFR Expenses and Improve Profitability

Uncovering potential savings in GNFR (goods not for resale) expense has become increasingly important, as many US retail and CPG companies have encountered constrained profit margins as a result of the Covid-19 pandemic. In this report, we explore the profit improvement potential offered by GNFR, leveraging proprietary survey findings. We also discuss how services and technology solution providers can help businesses reduce GNFR expense through improved access to data analytics and automation.

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