Presenting at an industry event is an important step in any professional's career. It is also an excellent opportunity to promote, showcase and reward a team for a job well-done. But most importantly, it is a critical factor in keeping an industry relevant, competitive and strong. Every professional worth their salt should consider it their duty to share their successes and failures.
Of course, in order to present at an industry event, you must first submit a proposal in the form of a session abstract. Sourcing professionals are well versed in writing business cases and category strategies, and we have all read our fair share of good and bad proposals. However, when it comes to writing a speaking proposal, many sourcing professionals don’t give it the time or energy it deserves. These abstracts are often used as written to describe your session, and if the goal is to share your thought leadership, you will want to make sure your abstract gets your audience’s attention. Consider the following five tips to write a compelling proposal for your next industry event.
To write a good proposal, first define your objective for presenting to help drive the format and content. You may decide to present to showcase you or your team's achievements and thereby gain recognition. Or you may use the opportunity to establish yourself as a thought leader on a particular subject. Presenting in a room of peers or potential clients can also help you better understand the trends in your industry and the needs of your customers.
Mary Zampino, Senior Director of Global Sourcing Intelligence