A mutual commitment to establish economic benefits for all parties. In essence, shared value thinking involves entities working together to bring innovations that benefit them through a conscious effort to gain (or share) in the rewards. This shared value thinking is what the University of Tennessee researchers have named "what's in it for we" (WIIFWe).
A mutual commitment to establish economic benefits for all parties. In essence, shared value thinking involves entities working together to bring innovations that benefit them through a conscious effort to gain (or share) in the rewards. This shared value thinking is what the University of Tennessee researchers have named "what's in it for we" (WIIFWe).