Realizing the Similarities and Differences of Leading a Co-Op Vs. Publicly Traded Company

Sep 02, 2018


Tracie Winbigler

Chief Financial Officer
REI

Tracie is the Chief Financial Officer for Recreational Equipment, Inc. (REI), a specialty outdoor retailer and the nation’s largest consumer co-op, headquartered in Kent, WA.  Tracie has over 28 years of experience in strategy development, operational efficiencies, change management and financial operations in a diverse array of global businesses.  Prior to joining REI in 2015, Tracie was the Chief Operating Officer at National Geographic Society in Washington, DC where she was responsible for strategic and operational activities across a multitude of functions.  She began her career at General Electric spending almost 25 years in various finance roles throughout the GE organization. 

Tracie serves on the Ohio Wesleyan University Board and Finance Committee as well as the Girl Scouts of Western Washington Board.