This standard operating procedure for an External Market Analysis outlines the steps for understanding the leveraging position, focusing on six factors; Political, Economic, Social, Technological, Environmental, and Legal (PESTEL). Be sure to also download the supporting document, Procedure - External Macro Environment Supporting Doc - PESTEL Guide.
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This standard operating procedure for an External Market Analysis outlines the steps for understanding the leveraging position, focusing on six factors; Political, Economic, Social, Technological, Environmental, and Legal (PESTEL). Be sure to also download the supporting document, Procedure - External Macro Environment Supporting Doc - PESTEL Guide.