Platform as a Service: Democratizing Location Information through Mapping
Rapid expansion of smartphone and location based services has familiarized mapping interfaces. Within businesses, skills have typically resided within the domain of Geographic Information Systems (GIS) specialists. However, consumer acceptance is driving the need to democratize location information, providing that capability across the business (e.g. sales) and customers.
The full content of this page is only available to SIG Members.
Rapid expansion of smartphone and location based services has familiarized mapping interfaces. Within businesses, skills have typically resided within the domain of Geographic Information Systems (GIS) specialists. However, consumer acceptance is driving the need to democratize location information, providing that capability across the business (e.g. sales) and customers.