Marketing Specialist

Monday, January 23, 2023 - 00:00
Trust Your Supplier
Remote (USA)

Trust Your Supplier Marketing Specialist

We are looking for a seasoned, mature Marketing professional to join the Trust Your Supplier Marketing Team to support SEO, Digital Marketing & Lead Generation activities.

 

 

Marketing Specialist Overview

Major responsibilities include developing a successful SEO process and increasing positioning for the TYS website and other channels; managing our Digital Marketing strategy & activities and contributing to lead generation strategy & activities.

This work will be a critical factor in attracting our target audience and increasing leads for the sales team, as well as for the long-term growth of the company.

 

 

Responsibilities

· Employ marketing analytics techniques to gather important data (social media, web analytics, SEO rankings, etc.)

· Continual analysis and revision of meta descriptions, keywords and other SEO tactics

· Review competitor rankings, keywords, etc.

· Pursue social media leads and nurture engaged connections

· Design campaigns, execute emails & collection of campaign analytics

· Assist in the marketing tasks & organization of promotional events, conferences, and advertising opportunities.

· Collect analytics & transfer leads from events to CRM/Sales.

· Pre & post marketing engagement of leads from content through partner channels, such as SIG

· Manage lead forms and leads inbox; create a process for passing off leads to sales team

· Develop communications for customer/partner referrals to build industry verticals

 

Preferred Requirements

· Good English business writing skills for the US market

· Must have at least 5 years of experience with SEO strategy, lead generation, and digital marketing

· Good understanding of marketing principles

· Demonstrable ability to multi-task and adhere to deadlines

· Experience with a CRM and Google Analytics

· Experience with event/conference marketing is preferred