This kind of business analytics helps the overall optimization of marketing activities for example, to monitor campaign performance, make intelligent resource allocations based on effectiveness of tactics and improve cross-selling by determining which products and customer segments generate the most revenue and how to effectively cross-sell and up-sell.
This kind of business analytics helps the overall optimization of marketing activities for example, to monitor campaign performance, make intelligent resource allocations based on effectiveness of tactics and improve cross-selling by determining which products and customer segments generate the most revenue and how to effectively cross-sell and up-sell.