SIG Resource Center

Legal Issues in Contracting for SMAC Services

Paul Roy and Brad Peterson, Partners, Mayer Brown LLP 

This article is a scan of key legal issues for companies sourcing what are popularly called SMAC services: Social media, Mobile computing, “big data” Analytics and Cloud computing. SMAC service providers deliver insights that sell products, increase efficiency, improve outcomes and otherwise generate value by capturing the digital exhaust from social media interactions and mobile devices and analyzing that digital exhaust with specialized software powered by cloud computing engines.

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