Paul Roy and Brad Peterson, Partners, Mayer Brown LLP
This article is a scan of key legal issues for companies sourcing what are popularly called SMAC services: Social media, Mobile computing, “big data” Analytics and Cloud computing. SMAC service providers deliver insights that sell products, increase efficiency, improve outcomes and otherwise generate value by capturing the digital exhaust from social media interactions and mobile devices and analyzing that digital exhaust with specialized software powered by cloud computing engines.
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Paul Roy and Brad Peterson, Partners, Mayer Brown LLP
This article is a scan of key legal issues for companies sourcing what are popularly called SMAC services: Social media, Mobile computing, “big data” Analytics and Cloud computing. SMAC service providers deliver insights that sell products, increase efficiency, improve outcomes and otherwise generate value by capturing the digital exhaust from social media interactions and mobile devices and analyzing that digital exhaust with specialized software powered by cloud computing engines.