Tifenn Dano Kwan is the Chief Marketing Officer for SAP Ariba. Recently back from the Davos Conference, Tifenn discusses the key takeaways, including the role of technology and humans, diversity and inclusion in the workplace, and the role of corporations in making a positive impact. When it comes to her role at SAP Ariba, she shares her evolution with the company and its purpose-driven transformation that drives innovation and strategic value with the goal of creating ethical and diverse supply chains.
- For companies to upscale their existing workforce, it begins with the tone at the top from leadership. You'll get insight on how providing workers with purpose can help companies attract and retain top talent, which is especially important for millennials and Gen Z workers.
- When it comes to implementing technology, learn why it’s important to choose technology that supports the honorable goals of the company over strictly bottom-line measures.
- Hear why Tifenn believes that digitization is the natural evolution of the sourcing industry to maximize investments, develop a future-ready workforce that is focused on strategic tasks, and is the way to improve user experience, compliance and spend.
- You can catch both Tifenn and Dawn at SAP Ariba Live in Austin, Texas, April 1-3, where they will discuss topics like technology, innovation, sustainability and market trends.
About the Guest
Tifenn Dano Kwan is chief marketing officer for SAP Ariba and is responsible for leading and defining the global marketing vision for the business.
Previously, Tifenn served as vice president of SAP Ariba’s Integrated Marketing organization. In this role, she created and led a unified audience, go-to-market, and solution teams to deploy end-to-end strategies to impact the awareness and adoption for IT, finance, procurement, and supply chain customers. Prior to that, she was the head of go-to-market launches and brand platform at SAP Ariba, responsible for delivering a consistent and compelling brand experience strategy for all customers and the successful execution for innovation launches.
Tifenn joined SAP in 2006 and has since held various leadership roles across the marketing organization including those in channel and partner marketing. She holds a master's in management from the Audencia Business School as well as a Law Degree from the Institut Catholique d'etudes Supérieures.
About the Company
SAP Ariba is the world’s largest business commerce network. SAP Ariba combines industry-leading cloud-based applications with the world's largest Internet-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver.