SIG Resource Center

Innovation Driven by Voice-of-Customer

7/6/2012

A satisfied customer equals customer loyalty and ongoing business. How are you gathering customer feedback and analyzing responses to implement impactful changes? In this episode, Dr. Stephen Dyer talks with Stacey Rhodes about innovation driven by the voice of the customer. Dr. Dyer gives insight into a method that improves the process of gathering and interpreting customer feedback to spur innovation and help sustain your customer base.

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