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This document supports the standard operating procedure for an External Market Analysis, specifically an Industry Market Analysis, and includes the information that should be gathered in an...

This resource is a strategic analysis tool that segments categories into different quadrants driven by the two most powerful dynamics within a supply market; market difficulty and spend. The tool...

Use this to quickly reference the guiding framework for conducting an external market analysis.

This presentation outlines the purpose and objectives, including a simple framework, for conducting a market analysis.

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