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ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.

The survey focused...

Original Source:  Spend Matters

"I'm probably going to upset a few people here...so I'll make my excuses first.  I believe behavioural skills are key to effective procurement.  I even...

"Another in our series, designed to provoke and challenge, where we de-bunk great procurement myths

I'm probably going to upset a few people here...so I'll make my excuses first.  I believe...