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ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.

The survey focused...

Resource Origin:  IBM

"On May 11, 1997, an IBM computer called IBM ® Deep Blue ® beat the world chess champion after a six-game match: two wins for IBM, one for the champion and three draws...

Original Source:  IBM Big Data & Analytics Hub

"IBM data scientists break big data into four dimensions: volume, variety, velocity and veracity. This infographic explains and gives...