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ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.

The survey focused...

Original Source:  Harvard Business Review by Mark Gottfredson,  Rudy Puryear, Stephen Phillips

"Executive Summary

As globalization changes the basis of competition, sourcing is...

Original Source:  Harvard Business Review

FROM THE JANUARY 2006 ISSUE

"WE ALL KNOW THE POWER OF THE KILLER APP. OVER THE YEARS, GROUNDBREAKING SYSTEMS FROM COMPANIES SUCH AS AMERICAN...

The UN General Assembly held its regular meeting in New York this fall. But this year its purpose was different – and with significant implications for the future of the human condition. More than...

"An audience can’t listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway). So make sure your slides pass what I...

"Senior executives are one of the toughest crowds you’ll face as a presenter. They’re incredibly impatient because their schedules are jam-packed — and they have to make lots of high-stakes...

"An audience can’t listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway). So make sure your slides pass what I...