Santosh Reddy, Senior Manager, GEP
Money makes more money. Dynamic Discounting is one thing that can make this statement come true.
The concept of Dynamic Discounting has been around for eons. In marketing terms, it is nothing but the early bird discounts. Instead of selling something, Dynamic Discounting deals with companies offering to pay their vendors earlier than what the payment terms permit in exchange for discount. If it is early bird discounts, why call it ‘Dynamic’ then?