We are in the midst of a digital revolution.
By 2030, an estimated 60 percent of the world’s population will access the internet exclusively via mobile devices, with the number of such devices expected to reach more than six per person on average. Over 90 percent of all data now available was generated in the past two years, and this number is expected to double every two years.
Each day, large globalized corporations – many of them historically leaders and players in their markets – are confronted with new challenges: new competition, new business models, value migration, intermediation, and disintermediation. The relatively stable competitive environment of the 2000s is a thing of the past, and threats – some with irreversible consequences – loom from every side. Who can forget the emblematic examples of market leaders missing the digital transformation? Borders, once a US bookstore leader, driven into bankruptcy in 2011; Kodak, defunct in 2012; Blockbuster, the American videocassette rental leader, vanishing in 2014.
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