Crowdsourcing is a disruptive force that may affect some traditional outsourced relationships over time. If a company can have quality work performed by crowdsourcing, we have eliminated the overheads attached to a typical outsourced provider and potentially increased the expertise by a large percentage over what a single provider might provide. While I don’t think crowdsourcing will ever fully replace outsourcing, we still need to understand and figure out how it fits in our normal sourcing activity. The advantage of crowdsourcing is the ability to move massive amounts of work without the handcuff of working hours with traditional employees. Per a recent webinar featuring Lionbridge and massolution, we shared the dramatic impact that crowdsourcing will have to supplement our workforce as baby boomers leave the system. With 6.29 million crowdsourcing workers as of 2011 (according to massolutions) and over a 100% growth year over year since 2009, we can tap into some incredible talent through crowdsourcing. To quote Jeff Howe, “It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts.” As companies begin to experiment with crowdsourcing, whether in a public or private crowd, it will be interesting to watch as it evolves. Have you tried crowdsourcing? If so, in what capacity? How do YOU see crowdsourcing as it relates to outsourcing? Is it something companies should start paying more attention to? Please share your thoughts and ideas!
Dawn Tiura, CEO and President of SIG, SIG University and Outsource, has over 26 years leadership experience, with the past 22 years focused on the sourcing and outsourcing industry. In 2007, Dawn joined SIG as CEO, but has been active in SIG as a speaker and trusted advisor since 1999, bringing the latest developments in sourcing and outsourcing to SIG members. Prior to joining SIG, Dawn held leadership positions as CEO of Denali Group and before that as a partner in a CPA firm. Dawn is actively involved on a number of boards promoting civic, health and children's issues in the Jacksonville, Florida area. Dawn is a licensed CPA and has a BA from the University of Michigan and an MS in taxation from Golden Gate University. Dawn brings to SIG a culture of brainstorming and internal innovation.