Breakout 19: Sourcing and Procurement Has a Brand Vulnerability Problem

Wednesday, October 14, 2020 - 15:30

In a time of rapid, sometimes overwhelming change, the role of sourcing and procurement has never been more important to the overall success of an organization. Too bad, many businesses don't know that. Sourcing and procurement has a brand vulnerability problem. Business stakeholders are still thinking purchasing, contracting and bringing you in last minute, when it's really about strategic partnerships and multi-million-dollar profit improvement. You manage a significant amount of your company's money.  Critical, not just in savings, but in the net value and impact on the business. In other words, sourcing and procurement could and should be seen as a major advantage - with a seat at the table to influence the decisions driving success for your business. It's time to aim higher, take the lead, and elevate your impact. 

David Pennino

Chief Executive Officer

David is the founder of LogicSource. Given the strength of the team he has built around him, David focuses all of his efforts on three imperatives: 1) Corporate Strategy including category and footprint expansion; 2) Product and Service Marketing and Positioning; and, 3) Client Service and New Client Acquisition. David is a services industry veteran having worked at marquis firms such as Gartner, Scient, Deloitte (Round Arch) and Williams Lea. Over his 24+ year career he has held various roles in sales & marketing, operations, and corporate development. David has done three startups and three large enterprises over his career. David received a BA from Franklin & Marshall College.

Jo Seed

Chief Operating Officer

Jo is responsible for the vision, strategy and operational execution for all shared services, technology and client-site teams to ensure cross-functional service delivery for all of LogicSource's current and prospective clients. Jo has over 20 years' experience in strategy and operations consulting, business transformation, technology solutioning and change management across North America, Latin America, Asia Pacific, the UK and Europe. Jo has successfully delivered numerous outsourcing, technology and business services solutions with global, regional and market-specific objectives to some of the world's largest and most recognized brands. Jo has a BA Hons. in Psychology from the University of Reading in the UK.

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