I can't believe it's the end of the year again, and what a year it has been. 2021 presented many new challenges. We had to navigate carefully and, at times, change direction. However, when the SIG community told us what they needed, we forged ahead and rolled out some amazing virtual and in-person events to SIG members to help them navigate the disruptions.
As we commemorate SIG’s 30th Anniversary Celebration, we want to take a moment to thank our members for making SIG a fun, vibrant community of practitioners, critical thinkers, problem solvers, thought leaders, executives, and industry leaders. Our members make the magic come alive. SIG’s achievements over the past 30 years are the results of the combined contributions from every individual member, cheers to future successes and past glories!
Here's a special message from our President and CEO, Dawn Tiura, about SIG's past, present and future.
Thanks to the vast input of SIG's member network, here are the bright spots and successes we collectively achieved this year.
You work hard to build a reputation that’s trustworthy. You’ve created a beautiful logo, compelling marketing collateral, engaging online campaigns and held endless photo shoots – and the list goes on. However, all your hard work is in vain, if you don’t know what others are saying about you or your suppliers. For example, most companies don’t know if there are slaves in their supply chains. It might sound far-fetched, but human traffickers target unskilled workers to fulfill shortages all along a supply chain and if you’re like most companies, you aren’t even aware of it. Monitoring your online presence, in addition to the reputation of companies you do business with, will provide valuable insights for your brand, and more importantly – will keep you in the know when the reputation of others in question.
These social media tools can help you better monitor your online presence and the reputation of others.
Mention - Paid Service
Mention is an online platform that provides real-time web and social media monitoring. Mention is very user-friendly and is a great way to stay informed every time someone mentions your name, brand or dedicated keywords. The platform is able to monitor billions of online sources in various languages, providing you with super rich data as to what is trending or popular. You can set the platform to receive daily alerts, instantly respond to social media alerts from inside the web portal, set priority status and collaborate with your social media team to improve customer support. This is a great tool for people looking to increase their brand’s awareness, monitor their reputation and grow relationships both online and through social media.