You work hard to build a reputation that’s trustworthy. You’ve created a beautiful logo, compelling marketing collateral, engaging online campaigns and held endless photo shoots – and the list goes on. However, all your hard work is in vain, if you don’t know what others are saying about you or your suppliers. For example, most companies don’t know if there are slaves in their supply chains. It might sound far-fetched, but human traffickers target unskilled workers to fulfill shortages all along a supply chain and if you’re like most companies, you aren’t even aware of it. Monitoring your online presence, in addition to the reputation of companies you do business with, will provide valuable insights for your brand, and more importantly – will keep you in the know when the reputation of others in question.
These social media tools can help you better monitor your online presence and the reputation of others.
Mention - Paid Service
Mention is an online platform that provides real-time web and social media monitoring. Mention is very user-friendly and is a great way to stay informed every time someone mentions your name, brand or dedicated keywords. The platform is able to monitor billions of online sources in various languages, providing you with super rich data as to what is trending or popular. You can set the platform to receive daily alerts, instantly respond to social media alerts from inside the web portal, set priority status and collaborate with your social media team to improve customer support. This is a great tool for people looking to increase their brand’s awareness, monitor their reputation and grow relationships both online and through social media.
It is increasingly difficult, with jam-packed workdays and busy personal lives, to dedicate time to growing our skill sets. More and more, we are turning to online training or "e-learning." With time at a premium, it is critical that once we do dedicate the time to e-learning, that we gain the most we can from the experience. You can't just click through and hope to magically improve your knowledge and skills. I mean if you are going to take the time and effort to enroll, shouldn’t you engage and maximize your experience?
In my career working with adult learners and technology platforms I have noted a few characteristics that separate the high-achieving student from the just-clicked-through-every-slide student. I'll share a few best practices here.
Guy Hanna, Leadership and Higher Education, PhD (ABD)
To truly innovate, you need a certain kind of leadership in your organization. I always look for and hire people who have an insatiable curiosity and who become bored easily. I truly believe if you have the desire to constantly look toward the unknown you are a person who does not like executing the existing.
In John Sculley’s book Moonshot he speaks about how the traditional education system harms our ability to innovate. By making students remember and recite, we reward children by giving As for the right answer versus asking the right question. We reward people at work for executing according to plans, not for taking risks and for having a futurist mindset. Instead of thinking about how to do something better, we need to start with “do we even need to do it at all?”
Traditionally, one of the inherently daunting challenges in Procurement and Sourcing is to quantify and report on cost savings, cost avoidance and/or cost reductions, which can be collectively referred to as "added value." One very effective way that I have been able to successfully communicate added value and metrics to many C-suite members is by positioning it in a different way. I have found that by using the terminology and calculation for “Equivalent Revenue,” it is generally better received. Since it is a much more common business term and quantification, the C-suite can relate to it and it can be directly measured against the company’s overall revenue. As such, it is more widely accepted than trying to describe such value as only cost reductions or savings.
Perhaps most importantly, it is really as simple as taking the actual quantified “added value” and dividing that figure by the company’s overall net profit. A quick example: If the total aggregate added value amount is agreed to be $10 million, and the company’s overall net profit margin is 8%, the Equivalent Revenue needed to generate the same amount of that net profit would be $10 million divided by 8%, which equals $125M. By representing the figures in this light, C-suite members can readily identify and appreciate how much time, effort and expense would be needed to generate the same amount of sales revenue, and therefore clearly recognize the importance of an efficient and effective Procurement and Sourcing organization.
Guest Blogger, Dave Gallaer, Head of Procurement and Sourcing, NatWest Markets/Royal Bank of Scotland Securities, Inc.
As a marketer, I know the value of branding. The largest and most successful companies in the world have teams of people dedicated solely to branding. Branding is no longer about using the same logo, trademark, tagline and/or color scheme on all your marketing material. Branding is composed of different components including: brand identity, brand image, brand character, brand culture, brand personality and brand essence. Marketing agencies and consultants charge anywhere between $75,000-$250,000 to develop and manage a company’s brand.
Now here’s the kicker with branding that every marketing professional will tell you – they have no idea how it impacts their bottom line. Branding is the most difficult type of marketing to measure because you can’t easily quantify it. So, why are organizations across the globe spending so much money and time on branding? Quite simply – effective branding creates consumer confidence. Establishing a brand with a clear voice and values will enable your consumers to be loyal and confident when they buy from you. People have a natural desire to evolve with a brand whose products and services help give their life or business meaning and significance.
It’s not just businesses that need to focus on effective branding. If you care about your future as a professional in the world of work, you need to focus on your own personal brand. Personal branding is critical to establishing who you are and what you represent to those around you, the equivalent of a company’s consumers. They are your employer, your manager, your co-workers, your peers and anyone else that comes in contact with you in a professional setting. I’m not just talking about ensuring that embarrassing picture from your cousin’s wedding isn’t visible on Facebook... I’m talking about preparing for the future by branding yourself as a leader in your industry now.
I’ll admit it. I was pulling for the Falcons. Even though I lived in Atlanta for six years, I didn’t really have a stake in the game—I was never a big fan. It’s not that I’m not into sports—I was a huge Braves fan when I lived in Atlanta (when they went from worst to first) and I can tell you the names of every Golden State Warrior who was traded for Kevin Durant. Seriously. But this Super Bowl for me was a little like the election—I was rooting against one team more than pulling for another.
Now picture this…we’re watching the game at a friend’s house. We wisely recorded it so we could enjoy the good commercials and skip through the bad. It’s the 3rd quarter and the Patriots finally score a touchdown. Knowing that the Pats would still need two touchdowns, two 2-point conversions and a field goal in order to TIE the game, the odds were against them. Seemingly impossible. Now fast forward to the final two minutes. Under Tom Brady’s leadership, they’ve tightened the score to 28:20 and are driving the ball. And then it stops. What?! The DVR had STOPPED RECORDING THE GAME. That’s right. One of the best 4th quarters in Super Bowl history and the only one to ever go into overtime and we missed it.
To say I was shocked by the outcome would be an understatement. Atlanta had controlled most of the game. But as I reflect on the day, I can’t help but think of the valuable lessons it reinforced:
Last week I had the honor of giving the closing session at SIG’s latest event on my side of the Atlantic: the SIGnature event in London, hosted by Mayer Brown. At that event, Peter Dickinson, global co-lead of Mayer Brown’s Business & Technology Transactions practice (and a great friend of SIG) gave a fantastic presentation in the morning on “Reimagining Sourcing for the Digital Age” where he looking at emerging technologies and services, the benefits and challenges that they provide, and why a new approach to sourcing is required when it comes to operating in this brave new world.
Sourcing and outsourcing lawyers benefit from a very useful – if hard-earned - combination of perspectives, in that they are as deeply immersed as anyone in the minutiae of specific deals while at the same time needing to maintain as broad an understanding as possible of the macro-level trends and developments driving the evolution of the space: it’s impossible to serve a client adequately, let alone superlatively, without knowing what’s happening far beyond the confines of one deal and/or partnership. Peter demonstrated to our London attendees just how potent that mix of perspectives can prove with a fascinating “state of the nation” address examining how the key emergent technologies are driving change in the outsourcing landscape, in how providers are serving their clients (and who’s doing both buying and selling), and in how corporate strategies and behavior are being transformed by an extraordinary complexity of overlapping factors – all illustrated on a micro level by well-chosen examples pulled from the extensive experience of Peter and his team at Mayer Brown.
Another year is upon us and we have 49-some weeks to implement and perfect our resolutions. You have probably already promised yourself to spend more time with family, hit the gym more often, cut your carb intake and adopt a more positive attitude. These are fantastic goals, but achieving them will be difficult if you have not also determined how to better manage your time in order to accommodate these goals. Here are a few best practices and recommendations for managing your time better.
Delete Unnecessary Email Real-time
If a message is not important or does not require follow-up or saving, delete it immediately after reading it. You do not even have to move your mouse, just a simple CTRL + D will get rid of that message (you can do this directly from your Inbox). You should also sweep your Inbox daily. Deleting unnecessary messages real-time will help that sweep go much quicker.
Categorize, Color and Document Your Tasks
Another great practice is to categorize every task you need to undertake. In Outlook, you can use the Tag feature to assign a Category (with a color code) to every email received. I have never found a to-do app that was more effective and useful than my old-fashioned handwritten list. So, as I write tasks on my to-do list, I also assign a color category to them. Regardless of how you track your tasks, as you perform each task write down how much time was spent addressing the task. At the end of the day or week (depending on the urgency of the assignment), create a color-coded matrix of how much time was spent on each task. This has really helped me understand where I waste my time and how long it really takes to complete an assignment - which is especially helpful as more urgent items arrive on my desk. This way I can project how much time I can spend on an unexpected task and still accomplish my scheduled tasks.
Take that Break
Mary Zampino, Senior Director of Global Sourcing Intelligence, SIG
In our final installment in the discussion on the importance of education and the value of options like SIG University, Jamie Liddell shares key takeaways from students who hailed from Honda North America, PNM Resources and Florida Blue.
Students Become Teachers An "enthusiasm for feedback" was highlighted by Esteban Valenzuela, a project manager with Honda North America Indirect Procurement, as a critical aspect of SIG University. According to Esteban, the suggestions made by the students as they went through the course as to how it might be improved were assessed, and solutions implemented in real time by the SIG U staff (in Esteban's words, "Throughout the course I have made many recommendations and the SIG staff have already made many changes.")
Having come to the end of the course and with the ability to look back holistically on the experience, we asked our students what other suggestions they could make to keep SIG University firmly on the continuous improvement pathway. Without revealing too much, the depth and variety of the feedback (from the structural - with Tammy Way, a Sourcing Consultant for Generation at PNM Resources, who suggested we launch two new certifications; to the tactical - with Esteban’s advice to develop workbooks, videos and enhanced interactivity) was heartwarming evidence of the degree to which the students had embraced the course and wished to contribute their own efforts to SIG University's success: exactly the kind of philosophy which SIG U and the broader SIG family seek to develop within the sourcing profession as a whole.
Jamie Liddell, Editor, Outsource and Co-Head of EMEA, SIG
In our second installment in the discussion on the value of education and more specifically a SIG U education, we discuss preconceived ideas and expectations. After the first class of students completed the training, SIG and Outsource’s Jamie Liddell interviewed students from Honda North America, PNM Resources and Florida Blue for candid opinions.
Preconceptions and Prejudices Any prospective student contemplating a particular course will have preconceived ideas – however inaccurate – of that course and the institution providing it. In the case of this first cohort of students, of course, there was no existing commentary available to them from previous graduates of this specific course which could colour their expectations; nevertheless, the students could build a certain perspective on the reputation enjoyed by SIG itself – and for Tammy Way, a Sourcing Consultant for Generation at PNM Resources, this in particular gave rise to high expectations indeed: “Given SIG’s buy-side focus and collaborative knowledge sharing approach to just about everything, I fully expected the program to involve trainers from very diverse buying experiences who encouraged others to engage in discussions, share experiences and knowledge, and freely exchange tools and templates aimed at making the work a little lighter for all of us.” Thankfully, she added, “The course did not disappoint.”
Jamie Liddell, Editor, Outsource and Co-Head of EMEA, SIG