Anirudh Sundareshwar's blog

Importance of Stakeholder Management – Amplified in the pandemic

Anirudh Sundareshwar outlines how managing stakeholders is well-served via effective communication.

SIG University Certified Sourcing Professional (CSP) program graduate Anirudh Sundareshwar outlines how managing stakeholders is well-served via effective communication.


A generic definition of stakeholder management is “Stakeholder management involves taking into consideration the different interests and values stakeholders have and addressing them during the duration of the project to ensure that all stakeholders are happy at the end.” It is important to understand that this may not always be true, especially in projects where multiple stakeholders and personal stakes are involved.

However, it is essential to ensure that most stakeholders are happy with the project's end result or initiative you are working on. That is not accomplished only by the end result but builds up along the project's lifespan.

As we have learned, one of the most critical tenets of stakeholder management is communication. It is vital to know what to communicate to whom, when to communicate and how to communicate, especially to senior stakeholders. This is an art and not easily achievable. Even more so in the current scenario where most people work remotely and do not have the advantage of picking up cues (verbal/non-verbal) as you would have in the pre-COVID era. Stakeholder management in our world involves both internal and external stakeholders, of course.

Anirudh Sundareshwar, Director & Head of Sourcing, BNY Mellon