Amrita’s global business experience in the technology industry spans a breadth of roles, from CEO to CMO to globalization consultant. Amrita has held several permanent and interim CMO positions in companies that focus on next generation technology products and services. Amrita is currently the CMO of App Orchid, an AI enterprise platform company that focuses on the Energy & Utilities, Insurance and Healthcare industries. Prior CMO roles include, Persistent Systems, Xoriant and several start-ups where she launched strategic marketing efforts. Amrita has packaged and taken to market virtually hundreds of solutions in areas such as AI, Security, Big Data, Machine Learning Automation and Cloud. After having been in the global technology industry for a decade, Amrita founded Ahilia in 2007 with the goal of helping global technology companies create differentiated market identities, develop go–to-market strategies and establish effective marketing programs. Since then she helped expanded the company to focus on user experience and content based digital marketing. Amrita has built and managed global teams across the world including South & Central America, East Asia, South Asia and Europe. Amrita graduated Magna Cum Laude from UCLA with BA in Business Economics and received her MBA with Honors from the Anderson School of Management at UCLA.