You work hard to build a reputation that’s trustworthy. You’ve created a beautiful logo, compelling marketing collateral, engaging online campaigns and held endless photo shoots – and the list goes on. However, all your hard work is in vain, if you don’t know what others are saying about you or your suppliers. For example, most companies don’t know if there are slaves in their supply chains. It might sound far-fetched, but human traffickers target unskilled workers to fulfill shortages all along a supply chain and if you’re like most companies, you aren’t even aware of it. Monitoring your online presence, in addition to the reputation of companies you do business with, will provide valuable insights for your brand, and more importantly – will keep you in the know when the reputation of others in question.
These social media tools can help you better monitor your online presence and the reputation of others.
Mention - Paid Service
Mention is an online platform that provides real-time web and social media monitoring. Mention is very user-friendly and is a great way to stay informed every time someone mentions your name, brand or dedicated keywords. The platform is able to monitor billions of online sources in various languages, providing you with super rich data as to what is trending or popular. You can set the platform to receive daily alerts, instantly respond to social media alerts from inside the web portal, set priority status and collaborate with your social media team to improve customer support. This is a great tool for people looking to increase their brand’s awareness, monitor their reputation and grow relationships both online and through social media.
Google Alerts - Free
Google Alerts is free to set up and provides a streamlined way to monitor keywords you’ve specified. The technology scans and pulls information from web pages, articles, blogs, research and more – all from within Google’s network.
For example, if your supplier’s company name is “ABC Tech” and you want to be notified every time their name is mentioned online, you would simply set up “ABC Tech” as the search term you want alerts for, specify the results you want Google to send you, choose the frequency in which you receive them and identify the email address you want alerts to be delivered to. You can also use this tool to monitor specific keywords related to your industry such as “human trafficking,” “sweatshops” or “third party risk,” for example. It’s simple to set up and is an easy way to monitor specific keywords on a tight budget.
Yext - Paid Service
Yext is a great way to manage your online listings to ensure the information posted about you or your company is accurate throughout the entire web. This alleviates the need for manual updates which are very time consuming and tedious. With the Yext PowerListings Network tool, you update your information once and it’s pushed to all online listing sites such as Yelp, Google Search, Yahoo Business, Foursquare, Here, etc. By ensuring your information is accurate, you make it easy for customers to contact you when they have a question, complaint or want to provide valuable feedback.
In today’s world, it’s imperative that companies not only protect their brand’s image but also stay informed of the reputations of those they do business with because most companies can’t afford a bad day in the press. Warren Buffett said it best, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Daafram Campbell is a Marketing Manager at SIG with over 13 years of hands-on experience creating print and digital brand experiences at a senior level for clients in both the federal and private sector. He has extensive knowledge in marketing, branding and design thinking and his work has received national recognition from the Office of Personnel Management (OPM) Department of Veteran Affairs. Daafram graduated from The Art Institute of Atlanta with a degree in Graphic Design. In his spare time he enjoys reading, spending time with his family and exploring anything tech-related.